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This website homesteadtack.com has the following on the homepage, "The Side-pull attachment is a great solution for horses who do not like bits." Our analyzers analyzed that the website also said " It may be attached to any type headstall, either Western or English in style." The Website also stated " Modified Side-Pull Rope Riding Halter. This modified rope halterbitless bridle is perfect for trail rides, just snap on your reins and go. You can go from training to riding without the hassle of more tack. Stay out of their mouth using one of my many styles of bridles. They are really beautiful works of art." The website's header had natural horsemanship as the most important search term. It was followed by marty byrd, jeff smith, and parelli which isn't as highly ranked as natural horsemanship. The next words they used was clinton anderson. rope halter was also included but might not be viewed by search parsers.